Permanent Straightening Cream for Normal Hair

Your client desires straight, sleek and shiny hair? Perform permanent straightening service is a perfect solution for clients for frizzy, unruly or curly hair who want long-lasting texture transformation. Lasts for up to six months or until the regrowth appears. Straight hair result with soft and touchable hair feel. Perform straightening cream features in three variants: N For normal to resistant hair, C for coloured hair and S for sensitised or highlighted hair. Before the service, diagnose the hair condition and choose the right variant. It is recommended to do a test strand before the service. Use with Perform straightening cream neutraliser.

• Perform permanent straightening service provides long-lasting straight hair with soft and touchable hairfeel.

• Contains Bond Builder and Betaine for better hair protection and soft hair feel.

• Vegan / No animal-derived ingredients, free of silicones, microplastic or mineral oil.

Aqua/Water/Eau, Ammonium Thioglycolate, Cetearyl Alcohol, Diammonium Dithiodiglycolate, Steareth-20, Ammonia, Ammonium Bicarbonate, Malic Acid, Parfum/Fragrance, Betaine, Polyquaternium-6, Panthenol, Tetramethyl Acetyloctahydronaphthalenes.

Straightening cream variants: N for natural to resistant hair C for coloured hair. Not recommended for hair more than 50% highlights. PREPARATION It is recommended to do a strand test before the service. STEP1: STRAIGHTENING CREAM: Use non-metallic tools. Wear gloves. Apply product on dry hair using a brush and bowl. Start at the nape area, apply in small sections, stay circa 0,5cm off the scalp. Comb through once and ensure even saturation. Make sure hair stays straight during the development time. Do not use heat or cover the hair. DEVELOPMENT TIME Fine hair Medium hair Coarse hair N 15 20 25 C 5 10 15 S 5 10 15 Consider application time is short for even development all over the head. Rapid application will minimize this effect. Check result with a strand test at the minimum recommended time. Twist a strand around a tail comb tail and see if it holds place. Once the desired result is achieved, comb the hair one last time before rinsing. Emulsify with little water and rinse thoroughly and press out any excess moisture with a towel. STEP 2: HEAT APPLICATION Blow dry the hair straight with tension using a brush. When hair is completely dry, straighten the hair with a ceramic straightening iron using max. 1 cm deep sections until desired straightening is achieved. It is also possible to do the service without the heat application step, e.g. when hair is very short or you want to have only a slight straightening effect. In that case, continue directly to neutralizing step after rinsing out the straightening cream. STEP 3: Neutraliser Perform+ Straightening Neutraliser is ready to use, do not dilute. Wear gloves. Use a similar quantity or slightly more of Neutraliser than the straightening cream used previously. Apply it with a brush and bowl or with an application bottle, section by section ensuring even saturation throughout the hair. Comb the hair straight and allow the Neutraliser to develop for 10 min. Important: During neutralizing the hair must remain straight. Rinse out the Neutraliser thoroughly. Apply post treatment or conditioner, leave for 3-5 min, rinse thoroughly. Style the hair as usual. IMPORTANT INFORMATION FOR THE CLIENT The client should not wash their hair for 48 hours, nor tie their hair, use hair pins, clips or ponytails during this time. RE-GROWTH TREATMENT For re-growth area only treat the root area, with a minimum of 4 cm. Wella Professionals Nutri-Enrich mask may be used to protect sensitized areas during the treatment. IMPORTANT INFORMATION: Do not use product on hair that has been treated with metallic salt dyes or an alkali relaxer containing sodium hydroxide, potassium hydroxide, lithium hydroxide or guanidine carbonate If a repeated straightening treatment is required there should be at least a week in between services.

Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them. Wear suitable gloves. For professional use only. Contains thioglycolate. Follow the instructions. Not for retail sale.