Wella Professionals the No. 1 Salon Colour Brand in the World*
From permanent to semi-permanent hair colour, to bleaching and toning, Wella Professionals has the complete toolkit to achieve any colour result
*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair colouring products category published by Kline
Discover KOLESTON PERFECT for permanent colour performance. Ultra-precision colour technology for rich healthy-looking results with up to 100% grey coverage.
• Metal Purifier and ME+ dye technology for true-to-tone colour and protection
• 140+ shades with distinctive individual tonality
• No pre-treatment is needed to neutralize metal when colouring with Koleston Perfect
Discover COLOR XPRESS for express permanent hair colour. An innovative technology that delivers reliable results in just 10 minutes, with up to 100% grey coverage.
• ControlX technology for complete colour development in 10 minutes.
• Reliable colour results that won't darken, regardless of processing time.
• Simple 1:1 application with Welloxon Perfect.
SHINEFINITY will assist you in achieving a long-lasting colour shine with ZERO lift and ZERO damage, staying true-to-tone even on porous hair for up to 6 weeks.
With balanced pH technology, provides in your salon the perfect balance between colour and healthy shine.
• Zero lift, Zero alcohols, Zero ammonia, Zero parabens, Zero Damage
• Up to 250% shinier hair
• Up to 50% smoother and softer hair
BLONDOR has a range of products that achieve excellence across the full blonde spectrum, helping you create the perfect colour solution for all blonde looks.
• Expert lightening solutions to achieve the desired lightening service
• Create a wide range of lightening blonde results from warm to extra cool blondes
• Offer a fast highlight service
COLOR TOUCH opens up a world of fashion-forward colour for you and your clients. Experience the shine and vibrancy of a permanent colour with the low commitment of a demi-permanent colour.
• Up to 70% gray coverage
• Enriched with Natural Keratin
• Our most versatile non-permanent services in only 15min
• From intense gray blending to vibrant, transformative toning
Discover SUPERNATURAL COLOR, a tannin-based hair colour that colours, strengthens, and repairs hair. An innovative solution offering natural-looking results and optimal grey coverage.
• Up to 100% grey coverage with a natural effect.
• Formula that colours, strengthens, and repairs hair.
• Between 91% and 100% naturally derived ingredients, depending on the product.
COLOR FRESH: SEMI-PERMANENT. Up to 30% grey coverage. Lasts up to 10 washes
COLOR FRESH CREATE: SEMI-PERMANENT. With 12 specially crafted pure vibrant shades and 3 additives. Lasts up to 20 washes
COLOR FRESH MASK: TEMPORARY COLOUR. Conditioning formula for easy application, moisturized & smooth hair feel. For weekly use, results visible in 10min