Color Xpress 9/06

Do more colour services thanks to the new Color Xpress ME+ by Wella Professionals. Did you know that 14% of salon clients consider stopping colouring because it’s too time consuming? Color Xpress ME+ is an innovative permanent hair colour that allows you to offer Xpress Root Touch-Up Services with up to 100% grey coverage in only 10 minutes. Get fast, reliable results thanks to cutting-edge ControlX Technology that pulls the dyes together quickly like a magnet so colour is formed rapidly. It then prevents the colour from over-processing, ensuring reliable, long-lasting results. Available in 11 shades, all suitable for brush and bowl application, the formula is vegan and packed in a 100% recycled tube and fully recyclable carton box.

• Wella Professionals Color Xpress is a non-progressive permanent hair colour for up to 100% grey coverage in only 10 minutes

• State-of-the-art formula: Designed with cutting-edge ControlX Technology, exclusive built-in Metal Purifier and ME+

• Easy-to-use: 11 shades to be mixed 1:1 with Welloxon Perfect, suitable for brush and bowl or bottle application

• Sustainable: Vegan formula packed in a 100% recycled tube* and fully recyclable folding carton *95% post-consumer recycled aluminium and 5% post-industry recycled aluminium

• Maximize agenda and do more clients per day. Smart shade palette, reliable results, easy to learn and use

HOW TO APPLY

Wear suitable gloves and apply to dry hair. Apply first to the areas with the highest percentage of grey/white hair.

DEVELOPMENT TIME

Develop the color without heat for 10 mins. The use of a Climazone for 10 mins will create a more intense color result. Not suitable for resistant grey hair, in this case, use Koleston Perfect ME+ resistant cover shades.

AFTER TREATMENT

After development time, add a little warm water and emulsify. Rinse thoroughly and cleanse with Wella Professionals Shampoo. To neutralize oxidation residues and stabilize color, use Wella Professionals Color Service Post Color Treatment.

CAUTION: HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. READ AND FOLLOW INSTRUCTIONS. This product is not intended for use on persons under the age of 16. Temporary “black henna” tattoos may increase your risk of allergy. DO NOT COLOUR YOUR HAIR IF: — you have a rash on your face or sensitive, irritated and damaged scalp, — you have ever experienced any reaction after colouring your hair, — you have experienced a reaction to a temporary “black henna” tattoo in the past. For professional use only. Rinse hair well after application. Rinse eyes immediately if product comes into contact with them. Do not use to dye eyelashes or eyebrows. Wear suitable gloves. Conduct a skin sensitivity evaluation before each colouring for every client. Keep out of reach of children.