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Black Friday 2026
YOUR BLACK FRIDAY BUSINESS GROWTH HUB IS HERE
Turn Black Friday Into More Than A Discount 🏷️
Black Friday is one of the biggest opportunities of the year to grow your salon business. Whether you're looking to grow a new stylist's clientele, increase retail sales, boost treatment upgrades or attract new clients, we've pulled together exclusive offers, ideas and inspiration to help you make the most of the season.
The Black Friday Salon Playbook 📖
1. Colour + Care Package
Bundle a colour service with a take-home care product.
Fresh colour plus everything your client needs to keep it looking salon-fresh.
2. Buy Now, Use Later
Sell services or vouchers at a Black Friday price that clients can redeem in January or February.
Perfect for securing future bookings during quieter months.
3. Create Your Own Wella Bundles
Pair complementary products together to create exclusive Black Friday retail offers.
Think care routines, colour maintenance kits and styling essentials.
4. Gift With Purchase
Instead of discounting a service, reward spending.
Spend £XX on colour and receive a Wella treat on us.
5. Create a Black Friday Edit
Showcase selected hero products and retail bestsellers in a dedicated Black Friday collection.
This creates excitement without discounting your entire retail range.
6. Reward Your Regulars
Treat loyal clients to something extra.
Offer early access, exclusive bundles or special Black Friday rewards to thank them for their continued support.
7. Christmas Starts Here
Black Friday is the perfect time to start festive retailing.
Create ready-to-gift Wella collections and help clients tick off their Christmas shopping while they're in the chair.
What's Your Black Friday Goal? 🎯
Do you have a new stylist looking to grow their clientele? 💇🏻♀️
Use Black Friday as an opportunity to attract new colour clients and help your newest team members build confidence behind the chair.
Try:
- Introductory colour packages
- First-visit incentives
- Recommend-a-friend offers
- Colour refresh promotions
Do you want to sell more retail? 🛍️
Turn salon visitors into retail shoppers with limited-time offers and expert aftercare recommendations.
Try:
- Retail flash sales
- Product bundles
- Buy-more-save-more offers
- Christmas gifting packages
Do you want to increase treatment upgrades? ✨
Create irresistible opportunities to add value to every appointment.
Try:
- Complimentary treatments with selected services
- Upgrade-and-save promotions
- Seasonal repair and shine packages
- Premium treatment add-ons
Do you want to grow your client base? 👩🏻🦰
Create excitement around your salon and encourage referrals.
Try:
- Bring-a-Friend Friday
- Referral rewards
- Black Friday exclusive packages
- Gift voucher promotions
Work Smarter This Black Friday 💡
Stock up on your salon favourites, unlock exclusive offers and discover new ways to grow your business this festive season.
Want some SoMe content to advertise your own Black Friday campaign? We have created some assets for you to edit and use.
