TABLE OF CONTENTS
- Illumina Glow Look: glowing blonde results with less hair damage - LEARN THE HOW-TO
- Illumina Blush Look: upgrade from classic colour with a blush of tone or face frame - LEARN THE HOW-TO
- Buy Illumina Color at a special price - SEE PROMOTION
- Business advice: Master the art of communicating the benefits of ILLUMINA COLOR to your clients. Transform your colour offering to attract more clients. Grow your business with ILLUMINA COLOR - LEARN MORE
ILLUMINA GLOW LOOK
Reflections of light, for a lit from within look to brighten features.
ILLUMINAGE TECHNIQUE
Carefully placed lightness for ultimate illumination and distinct colour placement
and face framed in a seamless transition.
CUSTOMER PROFILE
She wants to be blonder; She likes the latest trends and a sophisticated look;
She wants to turn heads.
She is the client that needs to be upgraded from a classic balayage.
HOW TO RECREATE
LIGHTENING
Blondor
30g BlondorPlex + 45g 4%
Starting at the nape, take medium sized zig-zag sections and tease out the roots.
Apply the lightener just below the teasing.
Tips out: To build lightness at the lengths and ends while maintaining depth at the roots, take the hair in between highlighting papers, tease mid-way down the hair, and lighten the ends.
FACE FRAMING
Take finer zig-zags towards the front for more lightness around the face for a harmonized face framing.
Tip: Varying the size of the zig-zags helps to create a connection between the interlocking sections.
ROOT SHADOW & BLONDE TONING
Illumina Color
15g 6/19 + 15g 6/ + 60g 1.9%
10g 10/ +10g 10/38 + 10g 9/37 + 60g 1.9%
Tone the roots with the darker formula first. Allow to develop for 5 minutes before combing down for a seamless transition. Apply the lighter toning formula to the ends and to the face frame, and visually watch for up to 15 minutes.
ILLUMINA BLUSH LOOK
A radiance of sunkissed glow for a healthy and luminous finish. Lightness caught in the light, with a veil of tone to complement and harmonise.
CUSTOMER PROFILE
She seeks recommendations & expert advice;
She can be stuck in a routine.
This is about embracing suitability with a blush of tone
which will complement not only skin tone
but also boosts her personality and image.
HOW TO RECREATE
LIGHTENING
Blondor
30g BlondorPlex + 45g 6%
Use fine weaves in the front for a soft face-framing with the lightener.
Section a diamond shape on the top of the head and weave slightly bigger weaves for a soft transition between the face-framing and the base colour. Apply further away from the roots as you work towards the back for a seamless blend from the face frame.
BLONDE TONING
Illumina Color
15g 8/05 + 15g 7/75 + 60g 1.9%
Tone the face frame with a slightly lighter shade for a soft brightness. Visually develop for up to 15 minutes.
Tip: Going 1 -2 levels lighter on the lengths and ends creates brightness while looking natural. If the hair is coloured darker then gently lighten the hair with Color Renew or Blondor prior.
BUSINESS ADVICE | ILLUMINA COLOR
Women are looking for a hair colour that enhances their natural beauty and complements their natural hair color. They are willing to invest more for natural results that are multi-dimensional, long-lasting, and shiny with damage control.
Trade up your customers to a luxurious, multi-dimensional permanent hair colour, that makes hair look natural, luminous, and expensive.
Transform your colour offering to attract more clients
- Attract clients wanting lightning services.
- Attract new clients by creating new luminous finishes.
- Attract new clients by creating luminous finishes with playful tones.
- Upgrade your colour menu with a face frame and creative layering recommendations.
Grow your business with Illumina Color
- Increase frequency by adding a face frame & colour that starts higher to the roots.
- Make it even more time-efficient by using highlighting papers instead of foils.
- Save time and increase profit with Illumina colour with a built-in Metal Purifier.
Master the art of communicating the benefits of Illumina Color to your clients:
ILLUMINA COLOR
Is a luxurious hair colour
for 100% natural-looking results.
MICROLIGHT TECHNOLOGY
Helps to protect the cuticle clarity and allows light to enter the hair and illuminate from within.
MICROTONES
The most sophisticated dye combination in Wella Professionals that mimics natural hair tones.
METAL PURIFIER
Built-in Metal Purifier that helps to prevent hair damage when metals are present in the hair.
It is fully
VEGAN.
New beauty looks inspired by current trends in quiet luxury and natural makeup, co-created with Global Ambassadors Romeu Felipe and James Earnshaw.
