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Permanent Texture

Elevate Your Salon Services with Wella Professionals’ New Perform Curl & Straightening

Step change permanent texture services in your salon and offer to more clients the long-lasting hair texture they always dreamt of thanks to new Wella Professional Perform Permanent Curl and Straightening.







































ACQUIRE NEW CLIENTS

Attract more clients with our cleaner, safer and faster demi-permanent smoothing treatments

DRIVE REVENUE

Increase your earnings with streamlined services that provides superior salon experiences.

FASTER RESULTS

Deliver faster, high-quality results compared to traditional treatments.

EXPERIENCE THE DIFFERENCE WITH INNOVATIVE TECHNOLOGY

PERFORM PERMANENT STRAIGHTENING

Your client desires straight, sleek and shiny hair? Perform permanent straightening service is a perfect solution for clients for frizzy, unruly or curly hair who want long-lasting texture transformation. Lasts for up to six months or until the regrowth appears. Straight hair resul with soft and touchable hair feel.

PERFORM PERM SERVICE

The Perform perm service delivers long-lasting, beautifully defined curls while maintaining a soft, touchable hair feel that clients will love. Formulated for performance and care, the alkaline perming lotion is available in three specialised variants, each designed to support a wide range of curling and waving techniques.

READY TO TRANSFORM YOUR SALON?