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Wella Professionals and Victoria Beckham at Paris Fashion Week
Wella Professionals and Victoria Beckham at Paris Fashion Week
Wella Professionals and Victoria Beckham at Paris Fashion Week

EXPLORE THE HIGH SHINE LOOKS FROM PARIS FASHION WEEK: BACKSTAGE AT VICTORIA BECKHAM'S SS25 SHOW

Sleek and polished ponytails at Victoria Beckham’s show exuded shine and glamour, capturing all the attention. Expertly crafted by celebrity hairstylist Anthony Turner, the glossy and healthy hair looks were created using Wella Professionals Ultimate Repair range.







































THE PERFECT MATCH FOR A FLAWLESS LOOK

Each low ponytail was designed with precision, enhancing the models’ natural beauty and perfectly pairing with Victoria Beckham’s Spring/Summer collection, showcasing fresh and elevated looks.

UNVEIL THE SECRET TO HIGH SHINE

Behind the scenes at Paris Fashion Week, the Wella Professionals Ultimate Repair range played a key role in achieving polished looks. The models' flawless styles began the night before with the newly launched Ultimate Repair Night Serum, which repaired and protected their hair overnight, ensuring it was runway-ready. This revolutionary haircare collection worked its magic to smooth, strengthen, and repair damaged hair.

ANTHONY TURNER'S INSPIRATION FOR SS25

Anthony Turner, backstage at Victoria Beckham's Spring-Summer 2025 show, shares the inspiration behind the season's hair: cool, effortless, and luxurious.
Using GHD and Wella Professionals products like the Ultimate Repair range and Miracle Hair Rescue, Turner aims to promote healthy, shiny hair.

RECREATE THE LOOK

Anthony Turner’s vision for the show was centered on effortlessly styled ponytails with a high-gloss finish.

STEP 1

To rejuvenate the model’s tired-out tresses, Anthony used the ultimate hair care essential Ultimate Repair Miracle Hair Rescue over wet hair, delivering 12x smoother hair in only 90 seconds*.

STEP 2

Ultimate Repair Protective Leave-In provided heat protection and 99% less breakage, ensuring the models’ hair remained strong and shiny.

STEP 3

The final touch was Wella Professionals EIMI Mystify Me Light for instant hold.
*When using Ultimate Repair step 3, vs. non-conditioning shampoo

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