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TREND ALERT

Originating as a photography trend Golden Hour refers to the brief window of time around sunrise and sunset, the sun is lower and casts a softer light providing fusions of colour and veils of light and shade, making everything glow.
Wella color gradience is inspired by the golden hour and aims to create a glow to the hair with a gradient technique. It can be a subtle kiss of the sun or an energetic palette of sunset shades.

OUR NEW SUMMER LOOKS

CAPTURE THE GOLDEN HOUR WITH 2 NEW LOOKS

It’s no surprise that golden hour hair is working its way into our feeds, radiant and glowing hair is this season's must-have color look. Learn how to create these stunning looks.

HOW TO CREATE THE LOOK

STEP ONE: ROOTS & BLUSH Apply your roots throughout, stretching the root lower underneath on the sides. 20g Shinefinity 08/3 + 10g Shinefinity 07/3 + 10g Shinefinity 00/56 + 40g Bowl & Brush Activator
STEP TWO: ENDS Apply your mid-lengths and ends leaving some tips out. 30g Shinefinity 09/3 + 5g Shinefinity 08/34 + 35g Bowl & Brush Activator
STEP THREE: TIPS Adding the lightest tip color on selected ends. Shinefinity 09/3 + Bowl & Brush Activator

HOW TO CREATE THE LOOK

STEP ONE: ROOTS Apply your roots. Koleston Perfect 5/05 + Welloxon Perfect 6%
STEP TWO: MID LENGTHS – ENDS Blend your end color to your mid-length color into your root shade section by section. Koleston Perfect 7/05 + Welloxon Perfect 9% + Koleston Perfect 9/05 + Welloxon Perfect 12%
STEP THREE: GLAZE Glaze with Shinefinity for a top coat shine. Shinefinity 09/05 + Brush & Bowl Activator

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