Home
Colour Month FY25 x James Earnshaw | UK

WELLASTORE COLOUR MONTH X JAMES EARNSHAW

To celebrate Colour Month, Wella Professionals Global Ambassador and multi-award winning hairdresser James Earnshaw is here to inspire. Known as the ‘King of Colour’, channel your creative side with his dynamic content and colour transformations using Wella products.

James’ Expert Advice

The Wella Professionals Global Ambassador and multi award-winning hairstylist has shared his top business advice to boost your career.

Tips To Boost Your Professional Career

"Learn as much as you can and practice, all round hairdressing from cut colour to styling, become the best hairdresser you can. Invest in education by hairdressers that you aspire to be."

How To Encourage Your Team To Be More Creative With The Colour Formular?

"Start by just adding a few grams of a deeper or more intense shade into a familiar formula, a little goes along way, so experiment small at first. If you have a favourite shade you use a lot, try mixing it with clear to see what results you get in a more soft version. Try layering up colour to get exciting formulas, use your regular favourite shade first, process and then add something more creative in shinefinity over the top."

How To Talk To Your Client About Upgrading To More Creative Services And Colour Finishes?

"You get out what you show, so on Instagram try showing more creative work so clients can see what exciting and interesting hair colours are available, sometimes clients are scared to ask for change but if you have a portfolio of images ready to show them on Instagram, it will help them feel more inspired."

James’ Favourites

Top Favourite Mixtures

Discover James’ go-to hair colour formulas that he loves to use for his iconic colour transformations.
Candy Pink: Color Touch 20g 9/03 + 2g 55/65 + 1.9%
Lavender: Shinefinity 20g 09/61 + 4g 06/6
Cool Peach: Illumina 20g 9/43 + 5g 7/35 + 1.9%
Strawberry: Shinefinity 10g 09/05 + 10g 09/07 + 5g 0/56

Hidden Gems

Discover James’ secret favourites that deliver incredible results.
"EIMI Just Brilliant Hair Pomade layered around the edges of the hairline for glossy smooth results."
"The System Emulsions for best conditioned hair but really fast, great if your styling the hair with volume after as they are lightweight."

Get Inspired by 3 of James’ Looks

Vanilla Blonde Balayage

A great look for dark haired clients, James has nailed this vanilla blonde balayage, or curly balayage. With this look, he’s ensured they can still keep their natural roots intact, meaning regrowth will be soft, seamless and lower maintenance. Channel James and pre-lighten dark hair with BlondorPlex + 6%, applied in chunky highlights, followed by a pre-toning session using Color Touch 10/6 + 1.9%. Then, tone lengths and ends once more with the coolness 9/97 + 9/16, mixed with the warmth of 8/38 for a delicate hint of gold.

Peach Blonde Balayage

James has got super creative with a peach blonde balayage, using this melt.
He has blended blonde roots into peachy-orange lengths for a two-tone look that’s sure to turn heads. Contrast is key, so channel James and go bolder with your formula, adding extra Infinite Orange to a Color Fresh CREATE mix to turn up the vibrancy. You could also take the roots ultra ice blonde to really help the peach colour pop.

Subtle Strawberry Brown

Despite the fact James has used the Shinefinity shade Raspberry Latte 07/75 here; there are serious strawberry vibes, complete with a drop of rich brunette.
Recreate this look by applying the root smudge first with 07/75 + 04/07, followed by pure 07/75 to glaze mid-lengths and ends with a flash of sheer pink.







































WellaStore App

Download on the App StoreGet it on Google Play
wella company logo

© 2025, Wella International Operations Switzerland Sàrl, all trademarks registered. All rights reserved.