Wella Professionals brings you their latest summer collection, Colour Crush. Embracing the warmth that is making a return to hair colour, James Earnshaw draws on the Colour Of The Year: Peach Fuzz as inspiration for this collection. Heroing the full Wella Professionals portfolio, the collections showcases the versatility and power of every Wella colour brand.
Maximise profit per client and drive frequency with the latest Colour Blocking techniques
CREATE THE LOOKS
HOW TO
1. Start by applying your foils around the hairline in a halo section. 60g BLONDORPLEX
+ 90ml 9% WELLOXON PERFECT.
2. Apply KOLESTON PERFECT 60g 5/82 + 60ml 4% WELLOXON PERFECT from root to tip on the back section.
3. Apply KOLESTON PERFECT 30g 4/82 + 30ml 4% WELLOXON PERFECT from root to tip through the front hairline and fringe.
SHOP THE LOOK
HOW TO
1. Start by applying your root application.
35g ILLUMINA COLOR 7/43
+ 15g ILLUMINA COLOR 7/42
+ 50ml 6% Welloxon Perfect.
2. Apply your lightner to the lengths and ends in panels, along with panels of your root formula.
40g FREELIGHTS
+ 60ml 9% FREELIGHTS Developer.
3. Apply your toner mixtures alternating up the head and using the lighter formula on the front hairline.
ILLUMINA COLOR
Lighter: 10g 8/36 + 10g 7/43
Pinky Panel: 10g 9/43 + 10g 8/36
All mixed 1:2 with
1.9% WELLOXON PERFECT.
SHOP THE LOOK
HOW TO
Step 1: Define your colour pallette
Lighten: Apply Blondor Soft Cream, to the roots. Develop, rinse and apply BLONDOR SEAL AND CARE for 5 minutes.
Starting behind the ear take a zigzag section and follow it around the head to behind the other ear, about 1 inch away from the front hairline.
Tone: Start by applying your ILLUMINA COLOR Formula to the back section and your SHINEFINITY formula to the front section.
SHOP THE LOOK
HOW TO
1. Start by applying your lightener to the root area. 60g BLONDOR SOFT BLONDE CREAM
+ 120ml 6% WELLOXON PERFECT.
2. Apply BLONDORPLEX CREAM TONER 40g
/16 + 10g /81
+ 100ml 1.9% WELLOXON PERFECT for 5 minutes.
3. Apply your colour blocking panel,
COLOUR TOUCH 10g 10/0 + 10g 10/34
+ 5g 66/45 + 1g 55/65
+ 52ml 19% COLOR TOUCH EMULSION.
SHOP THE LOOK
